My Work Portfolio: Navigating My Journey

Explore my career roadmap, spanning from the beginning to my most recent achievements at Tea Drop, as I guide you through the projects and milestones that define my professional story.

  • SOS Children's Villages

    Jan 2013 - Sept 2013
    Telemarketer | Team Leader for Face to Face Promotion.

  • Hyundai Lanka

    Oct 2016 - Mar 2017
    Service Engineer.

  • Corpreus

    Mar 2018 - Jul 2018
    Junior Stock Broker.

  • Evolve Technologies

    Aug 2018 - May 2019
    Client Retention Manager.

  • Tea Drop

    May 2019 - Aug 2023
    E Commerce Manager.

Welcome to my work portfolio, a glimpse into my journey and the impactful contributions I've made during my time at Tea Drop. 

May 2019 - Aug 2023

Ecommerce Manager
Aug 2022 - Aug 2023

In this role, I oversaw e-commerce operations on Shopify Plus and Amazon, ensuring the smooth day-to-day functioning of the online platforms. My responsibilities encompassed optimizing product listings, pricing, and imagery, as well as coordinating with various teams to execute strategic campaigns and initiatives. My efforts contributed to enhancing the overall customer experience and brand presence in the digital landscape.

Website Redesign

I led a significant website redesign project that brought about a transformative change in our online presence. Click the buttons below to compare the Landing page of the old website theme and the Landing page of the new theme, highlighting the evolution in our brand's digital identity.

Amazon Site Launch

From inception to launch, I undertook the task of creating the Tea Drop Amazon site from scratch, ensuring it closely mirrored our existing Tea Drop website. Extending our reach, broadening our customer base, and entering a new marketplace.

Expanding Globally: Launching Tea Drop Websites in the UK and US

Taking Tea Drop to the international stage, I played a pivotal role in launching dedicated websites for Tea Drop in both the UK and the US. This strategic expansion marked a significant milestone, allowing us to tap into new markets, connect with a global audience, and cater to the diverse preferences of tea enthusiasts worldwide. By establishing localized online platforms, we ensured an authentic brand experience, improved accessibility, and created a stronger global presence for Tea Drop.

Strategy to Success: Showcasing Three Impactful Campaigns

End of Financial Year Campaign 2023:

Our End of Financial Year (EOFY) campaign soared to new heights, thanks to strategic planning and meticulous execution. Data-driven insights and optimized promotions resulted in a remarkable sales growth of 174.39% compared to the previous year, marking a significant achievement in our journey.

Summer Campaign 2023:

We brought the summer vibes to life, achieving higher engagement and sales. This campaign featured a must-have summer bundle and an engaging video that led to a sunny 18% increase in revenue compared to the previous year, leaving a sunny imprint on our brand presence and customer satisfaction.

BFCM Sales 2022:

In 2022, I led and strategized the Black Friday Cyber Monday (BFCM) campaign, that contributed to a 38% revenue growth compared to the previous year. Notably, we leaned more into email campaigns during this period, and the results were outstanding, with a remarkable 70.72% of the total revenue coming from returning customers.

Redefining the Gift with Purchase Experience

I introduced a new Gift with Purchase feature, transitioning it from a pop-up to an intuitive gift icon seamlessly integrated into the website. This transformative change yielded remarkable results, with an impressive 89.05% increase in the number of gifts added with purchases during Q1 2023 compared to the previous year.

Designing Engaging Pages

I spearheaded the conceptualization, design, and functionality of various seasonal and promotional pages, crafting engaging layouts that elevate customer engagement and boost conversions. Collaborating seamlessly with the IT team, we transformed these concepts into reality, often leveraging pre-existing elements to efficiently bring these pages to life. Some notable examples include the Summer Collection, Winter Wellness, and Sustainability pages, where I played a pivotal role in enhancing their design and functionality to create exceptional user experiences.

Digital Marketing Executive
Jul 2020 - Aug 2022

My approach to social media strategy involved a dedicated focus on planning and executing monthly organic content for Facebook and Instagram. This approach led to notable improvements in key performance metrics, including:

  • In January 2023, we witnessed a substantial 257.05% increase in organic reach compared to the previous year.

  • Link clicks from our bio also showed impressive growth, with an 83.33% year-on-year increase.

  • Sales directly through Organic Instagram experienced a remarkable 500% boost in January 2023, compared to the previous year.

My strategy involved a shift toward short-form video content, where I took a hands-on approach. I created my own content using just my phone and a tripod, wrote scripts, collaborated with videographers, and provided direction for video shoots. Additionally, I worked closely with content creators, offering guidance and scripting to produce user-generated content (UGC) videos.

Visual Showcase

Delve into a visual showcase highlighting my creative contributions in directing, conceptualizing, and styling these captivating images. These curated visuals demonstrate my dedication to crafting concepts, aligning with brand identity, and ensuring a consistent and engaging visual narrative.

Transforming Presentations into Engaging Canva Websites

In addition to my digital marketing expertise, I've also applied my creative touch to revamp traditional PowerPoint presentations into interactive Canva websites. This transformation adds a dynamic and engaging dimension to the way we communicate information.

Email Campaign Involvement

I played a pivotal role in our email marketing campaigns by crafting campaign briefs, selecting imagery, approving copy, and ensuring the final design met our standards. Below, you'll find references to three impactful email campaigns.

Product Launches and Packaging Revamps

My involvement extended beyond email campaigns to include active participation in several product launches and packaging revamps that reshaped our brand and product offerings.

Christmas in Melbourne (2021 and 2022)

I played a pivotal role in curating the charm of our limited edition "Christmas in Melbourne" tea. This delightful blend, initially introduced in 2021 and brought back in 2022 due to popular demand, received my hands-on attention. I directed the packaging design and spearheaded the creative efforts that followed. The result? A festive tea experience that resonated with our audience, becoming a seasonal favorite.

Limited edition Festive Packaging:

Building on the success of our "Christmas in Melbourne" tea, I introduced a delightful twist by offering this holiday favorite in both loose leaf and tea bag formats. In 2021, we unveiled the best-selling teas in festive packaging, and in 2022, we expanded our reach by presenting them in convenient tea bags. This transition was met with resounding popularity, with tea bags surpassing loose leaf in demand.

Introduction of New Tea Varieties (2021)

In 2021, Tea Drop embarked on an exciting journey with the launch of an entire range of Moringa teas, Turmeric teas, and refreshing Iced teas. I was deeply involved in these ventures, contributing to the creative direction and strategies that accompanied these new product offerings. These launches marked a significant expansion of our tea repertoire, bringing innovative and health-conscious options to our customers.

Revamped Latte Packaging:

The transformation of Teadrop Latte packaging was a project I passionately championed. With a keen eye for aesthetics and a commitment to enhancing our brand, I played a pivotal role in defining the new packaging's look and feel. Following the revamp, I strategically promoted the fresh packaging through our social media channels, contributing to increased brand visibility and customer engagement.

Accounts Receivable Specialist
May 2019 - Dec 2022

During my tenure as an Accounts Receivable Specialist at Tea Drop, I introduced two crucial enhancements that significantly streamlined financial processes and improved the efficiency of accounts receivable management.

Accounts Receivable Dashboard

I spearheaded the conceptualization, design, and functional structure of the Accounts Receivable Dashboard. Working closely with the web development team, I translated these concepts into a user-friendly dashboard that simplified our financial reporting process. Prior to its implementation, generating reports required multiple steps and data processing in Excel. However, with the new dashboard, all essential information was consolidated into one accessible platform.

Invoice Template Redesign

Recognizing the importance of brand consistency and professionalism in customer interactions, I undertook the redesign of Tea Drop's outdated invoice template. My efforts were focused on realigning the invoice with the brand's identity and ensuring a visually appealing, customer-friendly format. The redesigned invoice not only met these objectives but also contributed to a more positive and memorable customer experience.